- Save money on fines and legal fees — Companies that fail to protect sensitive data are subject to hefty fines and penalties if sensitive data is lost or stolen. These fees and fines could easily run into the hundreds of thousands of dollars. That doesn’t include what you’ll have to spend on public relations to restore your credibility with your target audience or on legal fees defending yourself against criminal charges.
- Saves you from legal action—You’re legally responsible for any personal data you collect on your clients or customers—even if the data is lost or stolen through an employee’s mistake or an accident. This security breach can lead to serious legal problems for you and your company if the data is compromised. These legal problems include both civil and criminal actions.
- Comply with government regulations — The government has passed a raft of legislation the last decade or so covering the protection of data from loss or corruption. The Health Insurance Portability and Accountability Act (HIPAA), which covers patient privacy and record security, is a good example. If patient or client information is lost or stolen or stolen because you didn’t destroy the data on an electronic asset, the consequences are severe.
- Maintain your credibility — Letting your data fall into the wrong hands can cost you the credibility you have with your clients or customers. This could chase new customers away and cost you any repeat business you might have gotten otherwise. Once your credibility is gone, it’s gone. Few small businesses could withstand a major hit to their credibility and still survive.
- Avoid a public relations nightmare — Positive publicity about your company is a great thing. Negative publicity—the kind you might get if clients’ or customers’ data were lost or stolen from an electronic device you were retiring—is a bad thing. The cost of combatting the public relations nightmare that comes with lost or stolen data could bankrupt your company.
Reduce. Reuse. Recycle 
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